About Uppfinning – Engineering the Future of Eco-Friendly Packaging

Uppfinning develops the technologies, tooling systems, and production processes behind next-generation eco-friendly packaging. Our focus is simple: replace plastic through engineered fibre solutions that are scalable, commercially viable, and environmentally responsible.

Founders of Uppfinning

David Pierce (Inventor and Co-Developer of the Celwise Technology)

Udo Vogt (Co-Innovator and Developer of the Celwise Technology)

Creating and developing new technologies and innovations to existing technologies related to Moulded and moulded cellulose fibres.

Uppfinning’s disruptive creativity and applied engineering knowledge draw on our combined 100 years of experience in business and the paper industry.

We have an extended team of specialists, brought together specifically for each project we create.

Looking to Become an Eco-Friendly Packaging Leader?

About David

Visionary Founder, Inventor, and IP Strategist
Visionary Founder and Chief Inventor with over 35 years of executive experience in sustainable packaging, deep technology development, and global business scaling.

Proven owner and patent holder of the CelWise Thermo-matrixing Technology, providing a revolutionary, defensible solution for replacing non-recyclable plastics with 100% compostable moulded fibre. Demonstrated record of accomplishment includes IP creation, founding multiple ventures, corporate executive leadership at AMCOR subsidiary, and generating over $18 million in 18 months with a specialty products division.


Executive and Innovation Leadership

Co-Founder & Co-Owner, CelWise AB | 2015 – Present

• Principal Inventor and Owner of the proprietary CelWise Thermomatrixing technology for forming and manufacturing next-generation moulded fibre containers, establishing the company's core, defensible intellectual property (IP).

• Driving Global Market Disruption: Directing machine and tooling manufacturing development to meet global demand for consumer container products, positioning the technology as the sustainable replacement for non-recycled, non-biodegradable plastics.

• Defining the New Standard: Pioneered a product line that is 100% recyclable, 100% biodegradable, and comprised of 100% renewable raw materials, offering a demonstrably smaller ecological and carbon footprint than all competing products.

• Strategic Oversight: Contributes extensive knowledge of related systems and technologies, leads all product design innovation, and participates in business development, marketing, and high-level customer relationship management.


Founder, CEO & President Roles in IP Development (2003 – 2015)

• CEO, Formia LLC and Formia AB (2010 – 2015) / Co-Founder & President, Seanet Development Inc. (2003 – 2015)
• Invented and secured Seanet Patents for moulded pulp designs and manufacturing methods, including the early development of Thermomatrixing technology.
• Established and led IP development firms dedicated to invention for disposable products across packaging, food service, medical, construction, and office product channels.


Corporate Executive and Financial Track Record

Corporate Executive VP of Strategic Sales & Marketing, AMCOR Ltd., Sunclipse, Inc. | Buena Park, CA | 1978 – 2004

• Corporate Officer Level: Promoted to Executive VP of Global Strategic Sales & Marketing, leading divisions across the US and Mexico and driving corporate strategy.
• Delivered Explosive Growth: Conceptualised, started up, and scaled the specialty
products division, TuNiS, Inc., generating $18 million in new revenue within 18
months.
• P&L Expertise: Directed extensive work and managed operations within the
thermoformed moulded fibre, pulp, and various plastics industries.

Co-Founder & EVP of Sales and Marketing, MagnaSoft, Inc. | 1992 – 1993

• Successfully raised $6 million in funding for the development of Mobile Assets Management Software during a one-year leave of absence from AMCOR.
• Directed successful software creation, led global marketing and sales plan development, and built sales teams for the wireless-enabled software solution.


Core Technology Expertise and Foundation

• Industry Authority: Spent 13 years (2004–Present) traveling, investigating, and working on five continents to master the legacy, ultramodern, and current manufacturing methods of the moulded pulp industry.
• Proprietary Foundation: Invented and Developed the core concepts and IP that led to the leap-forward in thermoformed cellulose methods for manufacture, substrate composition, and product design, culminating in CelWise's proprietary Thermo-matrixing impulse drying technology.

About Udo

 

Udo Vogt is an experienced entrepreneur, innovator, and senior executive with over 30 years of leadership across advanced manufacturing, industrial technology, and sustainable materials. He has co-founded and led several pioneering companies driving disruptive innovations in pulp molding, digital printing, and precision tooling.

Since 2015, Udo has been Co-Founder, Partner, and Co-Owner of Celwise AB (Sweden), where he has played a central role in the invention, co-creation, and next-generation development of breakthrough pulp molding technologies. His expertise spans tooling design, software qualification, supplier development, and full value-chain integration—from first client contact to automated large-scale production. He also leads strategic partnerships outside Celwise’s core
competencies, ensuring innovation through collaboration.

Previously, Udo co-founded Formatrix GmbH (Germany, 2014–2016), which specialized in advanced tooling for legacy pulp molding machinery, and Formia AB (Sweden, 2012–2015), where he spearheaded technology and tooling development, supplier networks, and coordinated R&D projects with universities and industrial partners.

Earlier in his career, Udo served as General Manager of ITW Morlock GmbH (2005–2012), where he expanded sales in China by 40% and initiated disruptive research on high-speed, high-quality digital printing on molded fiber packaging. Before that, he held senior leadership positions at Schieman & Ruwel GmbH and Ruwel AG (1995–2005), making the company one of Europe’s most profitable PCB manufacturers, and at Ruwel MBE AG (Switzerland, 1998–2001), advancing micro-via technologies for high-end printed circuit boards.

Udo began his career at Wandel & Goltermann GmbH (1985–1995), a global leader in electronic measurement instruments, where he transitioned product development from analog to digital CAD and held managerial roles in design, standards, assembly, and configuration management.

He holds a Master’s degree equivalent in Mechanical Engineering, with a specialization in factory management and thermodynamics.

Frequently asked questions

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How is eco-friendly packaging manufactured?

Eco-friendly packaging is typically manufactured using fibre forming processes such as wet molding. This involves shaping fibre slurry within engineered tooling systems under controlled pressure and drying conditions to create strong, precision components.

Uppfinning specialises in designing the tooling and systems that make scalable fibre production possible.
Can eco-friendly packaging replace plastic at scale?

Yes. With advanced process engineering and production optimisation, eco-friendly packaging systems can match the structural performance and efficiency of traditional plastic manufacturing.

Companies seeking to transition toward fibre-based systems often work with eco-friendly packaging manufacturers to develop scalable production strategies.

What industries benefit from eco-friendly packaging systems?

Eco-friendly packaging is increasingly adopted across:

  • Food and beverage

  • Consumer electronics

  • Cosmetics and luxury goods

  • Industrial transit protection

As environmental regulations tighten, demand for fibre-based production continues to grow.

Advancing Eco-Friendly Packaging Through Engineering Innovation

We specialise in designing the production infrastructure behind sustainable packaging — integrating tooling, machinery, and fibre technologies into scalable manufacturing systems.

Uppfinning Contact Center

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